Solutions across the entire spectrum of marketing
Mi3 Consulting Group helps organizations unlock exponential marketing impact by delivering practical, insight-driven services to address needs across your entire marketing mix.
Our services are designed to meet you where you are—whether you're looking to re-evaluate your brand positioning, uncover new or expanded market opportunities, build smarter product marketing strategies, strengthen your team, or improve your innovation pipeline processes to bring successful new solutions to market faster.
From marketing research, strategy, planning and new product development to hands-on coaching, fractional support, and process optimization, we bring the expertise, structure, and momentum needed to move your business forward with confidence.
Fractional CMO Support
Our Fractional Chief Marketing Officer (CMO) services are designed to offer flexible, high-impact marketing leadership tailored to fit your organization’s needs—whether on an interim, part-time, or project basis. We provide executive-level marketing expertise without the full-time overhead, giving you access to the strategic insight, hands-on leadership, proven to drive real business growth.
Our experienced CMOs integrate seamlessly with your leadership team to guide and support critical marketing decisions at pivotal stages of your business. And we don’t just focus on promotion—we are experienced in helping organizations shape and sharpen their entire marketing mix strategy.
This includes support for:
New solution innovation pipelines and value creation
Product line optimization and rationalization strategies
Pricing and value capture
Increasing distribution mind share and channel alignment
Brand development and integrated campaign execution
Demand generation and customer journey optimization
What sets Mi3 apart is our ability to bring structured, proven frameworks and processes that align marketing efforts with broader business goals. From strategic planning to tactical execution, we provide clarity, consistency, and measurable results—without disruption to your day-to-day operations.
In addition to delivering results, we’re committed to building internal capability. As part of our engagement, we can coach and mentor in-house marketing team members, helping them grow in confidence, effectiveness, and strategic acumen. Whether you're looking to scale, restructure, or reinvigorate your marketing function, we provide the leadership and support to make it happen.
As your trusted partner, we transform marketing from a function into a driver of sustainable business value.
A brand is more than a logo or tagline—it’s the experience, perception, and promise you deliver to your customers every day. At Mi3 Consulting Group, we help organizations build strong, differentiated brands and marketing strategies that not only stand out in the market but also align tightly with business goals and customer needs.
Our Brand & Marketing Strategy services are grounded in best practices from decades of experience leading and advising successful product and brand marketing teams. We bring a structured yet flexible approach to help businesses clarify their brand positioning, define their differentiated value, and create integrated marketing plans that are aligned and support the overall marketing objectives.
We can support clients through every stage of strategic marketing development, including:
Competitive landscape and market analysis
Segmentation and customer target definition
Brand positioning and value proposition development
Communication objectives and messaging frameworks
Integrated marketing strategy and channel planning
Key Performance Indicators (KPIs) and target setting
For startups to mid-size businesses—especially those scaling, entering new markets, or introducing new products—developing a clear, focused brand and marketing strategy can be a game-changer. If your organization is limited in its internal resources or expertise to approach it with the depth and discipline it requires, that’s where having Mi3 as your partner can be invaluable. Already working with an agency? We’re experienced engaging with agency partners to ensure execution is aligned with carefully crafted strategy.
Mi3 helps you avoid the missteps of unclear messaging, fragmented marketing efforts, and missed opportunities by providing strategic clarity and a plan of action. We also ensure your internal teams understand and are aligned around a shared brand vision and equipped to execute effectively.
Brand & Marketing Strategy
Informed decisions are smart decisions—and in today’s competitive business landscape, they’re essential to staying ahead. At Mi3 Consulting Group, our Research & Insights services are designed specifically to help small and mid-sized businesses incorporate research to make better choices, avoid costly missteps, and uncover the opportunities that truly move the needle.
Whether you're considering investing in developing new products to launch, evaluating how well your messaging is resonating with target audiences, or trying to understand root causes for why customer retention is falling short, insights can be key to reducing risk and increasing confidence in your next move.
We bring decades of hands-on experience in designing, executing, and applying both qualitative and quantitative research to solve real business challenges. From in-depth customer interviews to large-scale surveys, from uncovering unmet needs to optimizing brand messaging, we not only gather data—we translate it into clear, actionable recommendations that support smarter business decisions.
Our research expertise spans a wide variety of applications including:
Net Promoter Score (NPS) programs
Customer unmet needs discovery
New product and service concept testing and validation
Advertising and message concept testing
Customer and stakeholder advisory panels
Secondary and third-party data sourcing and analysis
In particular, we are trained in designing and applying the Jobs To Be Done (JTBD) framework to discover and quantify unmet needs. This is a powerful differentiator we can bring to your business. This methodology helps uncover the deeper motivations and outcomes your customers are trying to achieve, allowing you to innovate around what truly matters—not just what customers say.
With Mi3, we help companies to incorporate research pragmatically into their marketing decision making so it isn’t an activity, but becomes a strategic capability. Our approach helps you build confidence in your decisions, reduce guesswork, and ensure your investments in innovation, marketing, and customer experience are grounded in insight and poised for impact.
Research & Insights
Innovation Pipeline Support
Bringing new solutions to market is essential for growth—but not having robust insights, processes and governance frameworks, innovation efforts can stall or miss the mark. Our consultants have deep experience in new product development and bringing new solutions to market globally. We can help companies strengthen their innovation pipeline so they can move from idea to market faster, smarter, and with greater success.
Our innovation support can span the full spectrum—from shaping early-stage opportunity areas to optimizing the processes that guide products through development. We support the front end of innovation, helping organizations deeply understand customer problems and unmet needs, screen and prioritize opportunity areas, generate high-impact solution concepts, and assess the technical, commercial, and operational risks before major investments are made. We use proven methodologies, including Jobs to Be Done (JTBD), to uncover true market needs and design solutions that are more likely to succeed.
We also work with clients to refine and strengthen their product development processes, including support for Stage-Gate systems and innovation governance models. Whether you're building a new pipeline from the ground up or looking to improve decision-making and throughput in an existing one, we can provide the tools, frameworks, and facilitation needed to accelerate outcomes and reduce innovation risk.
Mi3 can also help assess your current pipeline health, identify process bottlenecks, and establish clear governance practices that ensure transparency, prioritization, and accountability at every stage.
Our goal is to help you drive innovation with intention—so the best ideas become market-ready solutions that address sizable customer needs and deliver value.
We understand that impactful marketing organizations are built by strong and resilient marketing leaders. Our Marketing Leaders Coaching services are designed to support the growth and development of your high-potential marketing professionals, helping them step confidently into greater leadership roles and meet the evolving demands of today’s fast-paced business environment.
Our coaching approach is holistic and highly personalized. We go beyond skill-building to understand each individual’s unique strengths, development areas, and aspirations. Through one-on-one or group coaching, we tailor every engagement to meet the leaders where they are—whether they’re looking to grow their executive presence, lead and inspire teams more effectively, navigate organizational dynamics, manage conflict, or strengthen their competencies in communication, influence, and decision-making.
All of our coaches bring decades of real-world experience leading and mentoring marketing teams of all sizes, including Fortune 50 companies, start-ups, and SMB organizations. We understand the challenges, pressures, and opportunities marketing leaders face—because we’ve been in their shoes. That means our coaching is not only grounded in leadership theory, but deeply relevant, actionable, and aligned with the competencies needed to drive business outcomes.
Whether you're developing emerging managers or investing in seasoned directors and VPs, our Marketing Leaders Coaching helps elevate your team’s confidence, capability, and contribution. We’re here to help your marketing leaders thrive—as professionals and as people.
Marketing Leaders Coaching
Contact Us
Ready to start generating exponential impact from your marketing investments and resources?
We invite you to connect with one of our Marketing Practice Leaders to discuss your organizations’ needs and how Mi3 Consulting Group can best collaborate with your team.