Who we are

Mi3 Consulting Group was built not just by marketers, but by marketing executives who have been in the trenches—leading transformations, scaling teams, launching new ventures, and driving growth in both complex global organizations and fast-paced startups. We’re not looking in from the outside; we’ve lived the challenges our clients face.

That background gives us a different lens. We understand that great marketing doesn’t happen in a vacuum. It has to work cross-functionally, align with business realities, and evolve with market dynamics. We bring that whole-business mindset to every engagement, connecting strategy to execution and marketing to measurable results.

Our approach is shaped by decades of navigating both the opportunities and limitations inside companies. We know how to build influence, gain buy-in, and get things done. And we know the value of a consulting partner who’s not just insightful, but actually useful — someone who helps move the work forward with clarity, speed, and impact.

What makes Mi3 different isn’t just our experience — it’s how we apply it. We blend strategic thinking with operational practicality, using proven methods and customized solutions to address your unique needs. No one-size-fits-all frameworks. No theoretical playbooks. Just real marketing expertise, tailored to deliver.

We focus on small and mid-sized B2B companies because we know that with the right strategies and systems in place, these organizations can compete and win at a whole new level. Whether your challenge is go-to-market alignment, product positioning, pricing strategy, or scaling demand, we bring the perspective and partnership to help you unlock growth — and sustain it.

Meet the Team

  • Randy Burton

    CEO & EXECUTIVE CONSULTANT

    Randy has over 30 years of marketing leadership experience in both large global organizations, as well as small and mid-sized businesses. His expertise spans across research and insights, brand management, global product development, digital marketing, and business development. Learn More

  • Jim Barter

    EXECUTIVE CONSULTANT & LEADERSHIP COACH

    Jim is an accomplished executive adept at leading organizations to deliver mission and margin growth. He spent over a decade at P&G in leadership roles driving consumer, trade and professional marketing for global brands including Oral-B and Duracell. Learn More

  • Susan Martin

    EXECUTIVE CONSULTANT & LEADERSHIP COACH

    Susan is a dynamic marketing and business executive with extensive global experience in MedTech, Biotech, and Digital/Software sectors. Her expertise spans across sales, brand management, global product development, and all aspects of commercial leadership. Additionally, Susan is a certified executive coach who blends real-world business insight with deep coaching expertise to deliver accelerated growth through strategic leadership development programs. Learn More

  • Mary Schramm, Ph.D.

    EXECUTIVE CONSULTANT & MARKETING TRAINER

    Mary has the unique distinction of having both a successful career in marketing with leading global companies, as well as experience as a marketing professor at major universities. Mary’s expertise spans new product development, voice-of-the-customer insights, and marketing strategy for new and launched products. She is an educator experienced in course and program development, and teaching undergraduate students, graduate students, and adult learners. Learn More

  • Stephanie Woeste

    EXECUTIVE CONSULTANT

    Stephanie is a highly experienced marketing leader who has consistently delivered results for advertising agencies and companies in diverse sectors, including automotive IT (SaaS), publishing, and healthcare equipment manufacturing. Her expertise spans brand marketing, marketing communications, and digital marketing.  Additionally, Stephanie has led organizations in establishing high-performing in-house marketing and creative teams, managing large-scale rebranding initiatives, enhancing sales performance through training and sales-stage aligned support tools, and driving organizational growth via strategic distribution channel marketing programs. Learn More

Contact Us

Ready to start generating exponential impact from your marketing investments and resources?

We invite you to connect with one of our Marketing Practice Leaders to discuss your organizations’ needs and how Mi3 Consulting Group can best collaborate with your team.