Unlocking Market Insights: How U.S. Census Data Helps Marketers Size Opportunities
If you’re a business owner or marketing leader, you’ve probably wrestled with a big question: How large is my potential market? In a recent article, we broke this down into three concepts—Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM). Together, they provide a framework for understanding the size of the opportunity in front of you.
But here’s the challenge: frameworks are only as good as the data behind them. That’s where the U.S. Census Bureau comes in. Often overlooked, the Census is one of the most powerful and reliable resources marketers can tap into for market sizing and strategic planning. It has been our go-to data resource for years, and by the way, it’s all free!
Let’s look at how Census data can become your secret weapon for smarter marketing decisions.
Should Your B2B Company Consider Conducting an Awareness, Attitude, and Usage (AAU) Study?
If you want a clear, structured, and actionable view of how your brand and solution category fits into the minds and behaviors of your target audience, an Awareness, Attitude, and Usage (AAU) study is one of the smartest investments you can make.
In this article, we’ll walk through what an AAU study measures, why it’s especially important for B2B organizations, the value of the insights it offers, and how marketing teams practically use the results to drive growth.